Black Spiced Rum Highlighting the results of an “independent national taste test”, where consumers were found to prefer Bacardi Oakheart Spiced Rum to Captain Morgan Original Spiced Rum by a “significant margin”, the campaign features combative slogans, such as “Bench the Captain” and “The Best Part of Gameday, Isn’t Always the Game”. I work in my states liquor commission warehouse we have Captain Morgan's Silver Rum and Captain Morgan's White Rum and I don't know what the difference is between the two rums? Rum drinkers have common descriptions on these two. If you look at the spiced variety (as most do when they mention Capt. Captain Morgan Original Spiced on the other hand is described as having that winning flavor, a distinct touch of vanilla that can be enjoyed thru the palate and nose. }); The Kraken is a dark, black rum. Perfect for classic rum cocktails like the Mojito. Captain Morgan Caribbean White Rum ($15) Distilled on St. Croix in the Virgin Islands, Captain Morgan’s white rum is another staple used for this two-ingredient classic. This article will try to dig deeper into the details of each and what others have to say about it just to give you an idea how these two are generally judged. Hands down, Bacardi. This gives it its unique taste. There is a complexity to this rum which you don’t often find in a white rum. Bacardi’s finish is a lot drier and more acidic, but the flavors in Superior taste more true to the base molasses, and Superior also has a superior mouthfeel. Captain Morgan White is the rum of choice on the Canadian East Coast. Aldi. “We attribute our success to the affirmative feedback received from our consumers and proudly claim our title today as the better tasting spiced rum over Captain Morgan Original Spiced Rum.”. Captain Morgan White Rum 750mL. Bacardi flavored "rums", all of them 10. “It’s now our time to showcase our leadership in the category. Captain Morgan different variations 8. This also gives it a zesty flavor thanks to its authentic processing. It will be launched across digital, social, radio and out-of-home channels. This was meant to be an experiment, and a way for the Captain to nip at Bacardi’s territory, but serious Captain you have spiced rum already – work on improving that, and by that I mean continue to make Private Stock. Captain Morgan Products. Captain Morgan Original Spiced is the perfect mix with Cola. These points will be used for general impressions on the featured rums. It gets its distinct richness and amber colour from aging the rum in charred white oak barrels. But the Captain Morgan Original Spiced also had a share of similar success. Source(s): difference silver rum white rum: https://shortly.im/SrhyP. > Is Sailor Jerry's spiced rum better than Captain Morgan? Experts grade Captain Morgan Original Spiced Rum at 4.5 out of 5 stars. captain morgan white rum ... , cardamom and cinnamon. “All In, All Heart” targets the millennial market and focuses on “male camaraderie”. Wine Enthusiast Magazine on the other hand describes Bacardi Select as having a sweet toffee and hazelnut aroma. Bacardi was overtaken as the world’s best-selling rum brand in 2014 by India’s McDowell’s No.1 Celebration after sales declined 5%. Running with the tagline “White Rum Has A New Captain”, the campaign launched across Facebook and television platforms. Blended by the Maestros de Ron Bacardi, it is expertly flavored in heavily charred oak barrels. Taste is in the tongue of the drinker and while it may be true that there is a more popular choice, you really need to try both to better decide which is really best. Wine Enthusiast Magazine describes the rum as having an undeniable vanilla scent that is further enhanced by flavors of clove and allspice accents. It got the silver in the 2003 San Francisco World Spirits Competition and bronzes for the 2004 and 2005 San Francisco World Spirits Competition. How Well Do You Know Your Favorite Alcoholic Drinks? Bacardi Select is rated 90 by an online spirit site compared to the 70 rating of the Captain Morgan Original Spiced. Mocambo 15y / 20y 7. “Since its launch back in 2011, Oakheart has significantly grown, organically, to become one of the top-selling spiced rums in the market,” said Fabio di Giammarco, newly appointed global vice president of Bacardi rums. Save my name, email, and website in this browser for the next time I comment. Known for it's rich and flavorful Spiced Rums, Captain Morgan now brings to you a premium White Rum perfect for all your favorite cocktails. 0 … Bacardi won gold in the 2010 Rum XP tasting competition and also bagged silver in the 2005 San Francisco World Spirits Competition. They also come from the absolute dominant position of owning the spiced rum category. With that out of the way, I would say that it is a matter of what kind of rum you are comparing it to. Captain Morgan is priced higher at $25 with an average cost per shot at $1.58. Diageo has launched Captain Morgan White Rum in the US in direct opposition to Bacardi Superior. $(document).on('keypress', '#comment', function(){ //$('#email').val(count); ... Bacardi better by far, 23 May 2018 I will be sticking to what I know, found this to be awful 5. bob, 11 March 2018 yum 1. But the truth is there can really be no single best between the two. Bacardi white rum is aged less than Bacardi gold rum, ... Bacardi Select has 40% alcohol by volume rating while the Captain Morgan Original Spiced has 35% ABV. The campaign, titled “All In, All Heart”, has been created to promote Bacardi’s spiced expression, Oakheart. This is a Caribbean-made rum with a secret blend of spices paired with hints of vanilla and caramel. We use cookies on this site to store information on your device. I get tired of the sugary spice flavor of Captain after about two drinks. There is not rum flavor at all nor is there a sweetness from the Coke. Don Papa 10y / 15y 9. Captain Morgan White Rum, on the other hand, comes in at a slightly lower price point. Its launch comes three months after Captain Morgan challenged Bacardi’s dominance in the white rum market with a new £1m advertising campaign for its own Captain Morgan White rum. Head to head taste test! To better understand these two products a short in-depth description of each is provided here. Bounty Dark Rum from Fiji 3. Captain Morgan different variations 8. BACARDI Oakheart Spiced Rum® has won against Captain Morgan Original Spiced Rum®, as the result of a national taste test. Villa Rica 23y 6. Captain Morgan is an iconic rum brand. All the flavors available are much better than Captain. Bacardi Select is described as generally good dark rum with a smooth taste that could be enjoyed with or without cola. Price by volume: 750ml –INR 780/- |180ml - INR 200 (Price of Captain Morgan original Spiced Rum) Hercules : Hercules Rum is extremally popular Indian rum and sold mostly to the Defence segment. Captain Morgan White Rum is much sweeter and softer but with a little less structure than Bacardi Superior. Bacardi Select is described as generally good dark rum with a smooth … They produce a wide range of rum, from white to spiced. In 1862, after 10 years of perfecting his rums, Don Facundo Bacardí Massó introduced the world to his BACARDÍ Superior rum. thespiritsbusiness.com © 2021 | Published by Union Press Ltd. | Registered No. Kraken rums This bottle is the rarest and most luxurious Bacardi expression and … If you continue to use this site, you consent to our use of cookies. This flexible rum is perfect to create a classic Cuba Libre with a dash of cola, or to mix with soda or ginger ale for a mixed drink the Captain would be proud of. Clearly they feel that they have enough name brand recognition to take on Bacardi on their own turf. But its popularity is mainly for mixed drinks. Conclusion Clearly the Captain Morgan White wins hands down and yes, Mr. Sans, far superior to Bacardi. Bacardi Select on the other hand typically retails for $14 with cost per shot determined at $0.83. Another great Caribbean-made rum, this one packs a punch at 94 proof. Stroh 40 / 80 4. This is a testament of its successful run in the world of spirits. Its distinct flavor adding more body to any dish you cook it with. In most bars and clubs in the UK, if you ask for a Bacardi and coke – you will not be asked if an alternative white rum is okay if Bacardi isn’t actually available. White rum; Captain Morgan White is a perfectly adequate white rum. The rum is best enjoyed with Cola as it enhances the flavor of the spices in the liquor. It is charred in white oak barrels resulting in a rich distinct taste. The Key Comparisons. var count = parseInt($('#force').val()) + 1; Examining the Risks and Benefits of Alcohol, Five Tips to Improve Your Alcohol Tolerance. On average, a 750ml bottle of Captain Morgan Black Spiced Rum retails for roughly $23.99, comparable to Bacardi’s 8 Anos, which typically retails between $22.99 - $29.99. Not to mention another new Spiced Bacardi product (Carta Fuego). var now = Date.now() Bacardi O is delish with pineapple juice, or in a Flirtini (with a little orange and pineapple and champagne to top it off). This month, BACARDI unveiled a … $('#force').val(count) Made from cane molasses, aged for a year, and filtered five times. The alcohol presence can be perceived well by the palate but this is overpowered by its coconut and cinnamon taste. Captain Morgan White Rum (1l) / Original Spiced Gold Rum (1l) £0.40 per measure (£16 per bottle) Best value own brand rum. The Internatters all say Sailor Jerry's is better than Captain Morgan. Bacardi Select on the other hand typically retails for $14 with cost per shot determined at $0.83. Bacardi Apple is DELICIOUS with cranberry or soda. This makes this rum also perfect for cooking. Meanwhile sales of Captain Morgan, the world’s fourth best-selling rum brand (Brand Champions), grew 1%. This is one of the best rums for cooking. Rules and Procedure — This is a tasting of cheap white rum, with a strict price limit of $15 or less for a 750 ml bottle. ... Bacardi Carta Blanca White Rum 1L. Bacardi flavored "rums", all of them 10. All I know is that until this year (2015) Captain Morgan White Rum was not available in the UK. Bacardi Select has 40% alcohol by volume rating while the Captain Morgan Original Spiced has 35% ABV. The vanilla flavor is naturally part of this rum experience that with a can of coke this can easily pass as a simple vanilla drink except for the fact that it gets you tipsy fast, which of course is not a bad thing at all. Both of these rums are great and would easily win you over on taste, texture, and alcohol content. Stroh 40 / 80 4. They bring marketing muscle and name brand recognition. The campaign is the latest creation of the BBDO and OMD agencies – which were appointed the sole marketing agencies of Bacardi earlier as part of a massive restructuring effort. Plantation Pineapple Stiggin's Fancy 5. Posted by Terry Boram August 24, 2020 RUM Tags: Rum Review - Taste Test of the Finest Rums of the World 4 Min Read It has a mineral and pepper finish with a tinge of creamy flan. For a real taste of the Caribbean drink the Captain Morgan White Rum in one of his favourite white rum cocktails. Rum drinkers around the world love to recreate the pirate’s pose on the front of the bottle. The white rum from Captain Morgan, named after the famous Welsh swashbuckler who became the governor of Jamaica. Bacardi Select is rated 90 by an online spirit site compared to the 70 rating of the Captain Morgan Original Spiced. The brand produces both white and dark rum and has three variants namely Hercules Deluxe Rum (dark), Hercules XXX Rum (dark), and Hercules White Rum. For many Bacardi IS white rum and it’s matterless if it isn’t the Bacardi brand. Bacardi asks drinkers to “bench the captain” in a new advertising campaign for its Oakheart expression. ASDA - 40p per measure (£16 per bottle) Sainsbury’s - 50p per measure (£20 per bottle) Best value rum by … Villa Rica 23y 6. While not spectacular, it holds up well against competitors who’ve been at it much longer, like Bacardi. Bounty Dark Rum from Fiji 3. Maybe the information here can already point you to a personal favorite. This is then shaped through charcoals, the blend is considered to be the very secret. Captain Morgan White Rum enters a UK market which is dominated by Bacardi. //alert('pressed! Priced at $15.99 for a 75cl bottle, Captain Morgan White Rum will meet Bacardi head-on in what IWSR refers to as the standard rum segment ($10-20). Coming at the same time as huge global re-branding by Bacardi. This Captain Morgan rum is based on gold rum with spices such as cinnamon, absinthe, pepper, rosemary, and caramel to achieve its celebrated blend. newly appointed global vice president of Bacardi rums, appointed the sole marketing agencies of Bacardi, £1m advertising campaign for its own Captain Morgan White rum, launched the first major advertising push for its core white rum expression, Tequila entrepreneur arrested over fabricated sales, Tanqueray Blackcurrant Royale launches on Amazon, Research shows terroir in whisky does exist, Diageo debuts low-sugar Baileys Deliciously Light, Japanese whisky faces stricter labelling rules, Whitley Neill debuts watermelon and kiwi-flavoured gin, Coalition warns USPS alcohol delivery 'not safe', Kendall Jenner moves into Tequila with 818, Bacardi releases Mix Lab app for cocktails. This “secret” makes this rum one of the best in the world. jQuery(document).ready(function($) { 03606414 | Wigglesworth House, Fourth Floor, 69 Southwark Bridge Road, London, SE1 9HH, UK. Aged for 4 years, this has a slightly darker color than gold rums but with a stronger flavor. This is an attempt to help you understand how each is made as described by its makers. It’s flat and unimaginative. It has a more complex taste and goes down burning, just what most people would want a liquor to do. In terms of prices, Captain Morgan is very comparable to the prices offered by Bacardi. '); R Harris, 6 December 2017 Kraken rums Last month, Bacardi launched the first major advertising push for its core white rum expression since the appointment of BBDO and OMD, called “The House Party”. No surprise here: #1 Captain Morgan White #2 American Pride . Today we review Captain Morgan White Rum. Beverage Testing Institute described it as having a distinct aroma of salty and buttered roasted nuts that is also complemented with chocolate raisins with a fruity but dry body. The likers approve of SJ's higher proof and vanilla taste. Plantation Pineapple Stiggin's Fancy 5. If you are having a hard time deciding between Captain Morgan Original Spiced and Bacardi Select you are not alone. Experts have graded Bacardi Select around 4.4-4.5 stars in a 5-star scale. Strangely enough, it cannot be found elsewhere. Captain Morgan is priced higher at $25 with an average cost per shot at $1.58. Morgan), it doesn't even qualify as rum, as it contains additives. Mocambo 15y / 20y 7. }); Terms & conditions | Privacy Policy | Cookie Policy | Please drink responsibly | Log in Don Papa 10y / 15y 9. Its launch comes three months after Captain Morgan challenged Bacardi’s dominance in the white rum market with a new £1m advertising campaign for its own Captain Morgan White rum. Captain Morgan Original Spiced on the other hand is smooth, medium bodied rum that derives its taste from a blend of secret Caribbean spices and natural flavors that make it loved by many. Captain Morgan Silver, Bacardi, J. Wray, Largo Bay or Cruzan. Bacardi Select is medium-bodied black rum. A sublime rum for cocktails, it doesn’t dominate other flavors nor does it disappear when mixed. 2. The rum is best matched with Coca Cola, the tipple of choice of many. It is ten times the rum of Bacardi’s. 2.